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As the vibrant city of Paris prepared to welcome the +15 million people who will pack their bags to fly in for the Olympics 2024, the Proudly Naija Souk team flew some elegant Nigerian fashion creativity. Proudly Naija Souk (PNS) was birthed 3 years ago by Omobola Dada, a Nigerian living in the United Kingdom with a goal to promote the brand "Nigeria" in the diaspora.
All images were gotten from Proudly Naija Souk's Instagram page
Omobola Dada- Visionnaire, Proudly Naija Souk
It is no news that Nigeria has one of the leading fashion industries in the continent. There is a lot of creativity and innovation going on. This is surely a moment in history when other continents are looking to Africa to draw inspiration from its creativity. As a result, Nigeria has not seized to supply the world with innovative and highly creative options.
Omobola, through the vehicle of Proudly Naija Souk is facilitating this and building bridges between the innovative designers and the international body of consumers who are searching.
Furthermore, the team is driving narratives to show Nigeria in a positive light.
Over the couple of years, the Nigerian entertainment industry (Movies and Music) has placed Nigeria on a global stage with our top artists, actors, and movies getting internationally recognised and appreciated.
The Proudly Naija Souk vision is to do the same to the Nigerian Fashion industry. This is the third year of organizing this pop up event and the platform brings various creatives together through this events. No doubt that some strong partnerships/collaborations have emerged from these events and more are still forming from the Paris edition of the PNS.
Designers
For the maiden edition of the Proudly Naija Souk, Paris, 9 interesting, highly creative, and impeccable Nigerian fashion brands. These brands surely told the story of the Nigerian Fashion and culture in their individual unique way.
Andrew Tabitha makes premium apparel in Lagos, Nigeria. Specialised in men and women's clothes, they take an ambitious and creative approach to their designs.
Andrew Tabitha's quality standards guarantee high-quality fabric, craftsmanship, and finishing. The brand promotes Nigerian fashion and culture via community and design.
Luxury fashion brand Needle Point is precise and enthusiastic. The love of African culture and fashion defines the Needle Point Shop lifestyle brand.
Specialised in making trendy African-printed women's clothing, its high-quality prints remain timeless. Needle Point pioritizes quality and great service, catering to all ages who wish to seem smart, stylish, and comfortable in their clothes.
Soulful premium luxury brand Kikikamanu is a global styles, textures, and materials. Modelling for Chanel and Gucci, Kiki, the face of the brand has excelled and drew inspiration for her international designs from her travels to 50 countries.
Major American, European, Nigerian, and Turkish media organizations have featured the brand and its designs, boosting its global popularity.
Christine's Atelier combines traditional and modern craftsmanship to create magnificent millinery, textile art, product design, and accessories. The brand creates personalised couture that showcases each person's distinct personality with a commitment to sustainability and timeless elegance.
Christine's Atelier uses only the best materials and meticulously crafts them to ensure quality and ethics. Their hat, made from aso oke, hemp, banana leaves, and straw, shows their environmental commitment.
Luxury bags from Aaboux are elegant at our Souk Paris Edition.
Aabou makes luxury bags utilising a stitch-less process perfected by Lagos artisans for their limited-edition statement pieces. Since 2017, Aaboux has focused on workmanship, customer service, and experience to lead the African premium leather market.
They use ethically sourced leathers from various animal hides and sustainable production methods.
Morin.O designs makes luxury leather purses and accessories for men and women. They make gorgeous purses, wallets, iPad covers, and more inspired by artistic creativity and ethnic designs. A group of artisans from across the country carefully construct these pieces with the best leathers.
Morin.O Designs is beautiful on the outside but also sustainable with responsible sourcing, fair trade, and timeless styles.
Besida is a top multifunctional fashion brand with timeless products.
Nigerian in made, Besida women's clothes connects ladies from all backgrounds to African culture's beauty and grandeur. In an era of fast fashion and consumer culture, Besida rekindles this story by making beautiful, ethical clothing.
Afrique Kod is a renowned brand known for its impeccable artistry in creating unique beaded bags.
Afrique Kod represents a centralized African brand that masterfully merges the richness of African culture with modern design, resulting in exceptional beaded creations that truly make a statement.
Never Knowingly Boring (NBK) represents strong originality, inspirational confidence, and distinctive style tales in fashion and leisure.
They want diverse women and men to stand out and start conversations with their vivid designs.
After a successful event in Paris, the visionary, Ms Omobola Dada urges everyone to look out for future events of the PNS. She noted that there are more plans to put together more events to foster more awareness of the Nigerian Fashion and culture, there by, establishing more collaborations and partnerships for the designers and stakeholders of the ecosystem.
All images were gotten from Proudly Naija Souk's Instagram page
